Entrepreneurs, Start-up’ers
Missions
I help businesses to transform and grow by implementing original and effective 360 ° strategic plans.
I rely primarily on the company’s culture and people’s diversity, adding creative and original elements to it in order to meet the requirements of the current fast changing and evolving environment.
Services
I share and put at your service my international and multi-sectorial experiences at global brands’ senior leadership positions and I set up action plans in accordance with your values, allowing sustainable, purposes driven and profitable growth.
Strategy and road map
Workshops : Business model and value proposition, SWOT,
Sales and Marketing strategies…
Strategic planning :
values/vision/mission statements, financial audit…
3 years plans: tactics, deliverables, KIP’s,…
Definition of the customer persona and targeted community
Business plan, P&L and cash flow management (with the external support of financial expertise)
Organization and team
Definition of roles and responsibilities:
resources allocations by key initiatives and by tactics, objectives…
Organization chart
and internal relationships
Recruitment supports: Job descriptions, searches
and hunting process, interviews, onboarding…
Performances management: evaluations,
coaching/mentoring, crisis management…
Products launches – GTM
Launching process and calendar for Brand or Products: from development to in-stores sell through
Price and margin structures
Line plan: merchandising and segmentation, SMU…
Sell-in and showings’ organizations
Marketing plan and execution across all verticals:
media plan, digital and social networks, physical trade marketing, PR, events and sponsorship, influencers and ambassadors…
Distribution
International sales force’s organization. Definition and establishment
of the most suitable model by market : in-house employees, agents, distributors, etc.
Key, national, strategic accounts and market places strategies and negotiations
Tiering and segmentation
per account or market
B2B/B2C Omni-canal strategy: digital and physical stores’ network’s optimization,
seamless direct and wholesale channels organization…
About me
I am an explorer, a game changer and accelerator,
a talent developer.
My name is Franck Waterlot and my goal is to give you the confidence and the energy to eventually perform effectively on your own once my mission accomplished.
- I support your development’s needs by releasing the richness and the creativity of your organization, in line with the tech, behavioral and social transformations underway.
- I am an expert in premium and community brands, General Management, Sales and Marketing, direct and wholesale channels, bricks & mortar and digital stores.
25+ years
of experiences in the fashion-lifestyle and sport industries in France and internationally
My values
They trust me
Contact me…
Captain & Sgt. – 8 rue Cécile Vogt Mugnier – 74000 ANNECY – FRANCE
Franck Waterlot
+33 (0)6 21 33 30 11
franckw@captain-and-sgt.com
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